How will you bridge the gap from strategic ambition to reality?
Bridge of Sighs, Oxford | © Marden Fitch
Get there and realize more value through our capability built from integrating 40 acquisitions, developing 10,000+ executives, and decades of complex transformation.
95% of AI projects are failing and it’s not technology
The value of an honest and independent perspective.
Why Marden Fitch
Pattern Recognition
Deep expertise gained through transformation across IBM, Accenture, LEGO, dozens of Fortune 500 organizations, and the coaching of 10,000 global leaders through University of Oxford’s Executive Leadership Programme.
Diverse Thought
An experienced, multidimensional and trusted outsider increases creativity, innovation, and value realization in ways an internal analysis cannot replicate.
Direct employment with leading organizations and consulting across sectors provides insight into the unique challenges of transformation in each business and operating model
Financial Services
Life Sciences
Technology & AI
Resources
Private Equity & M&A
Government
CPG & Retail
Industrial & Manufacturing
Education & Nonprofit
Whether you are mid-stream or preparing to launch.
When to engage us
Implementing enterprise software? - We bring change management discipline to realize the full business case.
Acquired a company? - We bring disciplined post-merger integration across leadership, culture, operating model and synergy.
Investing in AI but not yet seeing returns? - We assess what's blocking value - leadership alignment, readiness and governance.
Navigating leadership complexities? - You need a trusted and experienced advisor focused on your success.
Engagement begins with understanding your situation. - We match depth of involvement to the complexity.
How we work with you
Retained access to experienced counsel through advisory sessions and ad hoc questions
Deeper engagement with the board and executive committee level that high-stakes initiatives require
Speaking engagements and bespoke leadership sessions for executive teams and conferences
Proprietary assessment frameworks that give your leadership team a scored assessment of readiness
Who we are
Founder, Christopher Fitch, brings three decades of experience leading enterprise transformation at the intersection of strategy, technology and organizational change. His career spans leadership roles at IBM, Accenture and LEGO across the US, Europe, and Asia.
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The $34B merger of Red Hat with IBM and leading IBM acquisition integration from due diligence on to deliver billions in deal value through disciplined transformation, operating model governance, leadership alignment and change management.
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Built and led dozens of global strategy and transformation practices and programs delivering billions in operational efficiencies and revenue growth across industries such as, among others:
Strategy and transformation lead for several billion USD in IBM ERP sales
eProcurement and Strategic Sourcing EMEA lead for Accenture
Designing and implementing AI and digitally enabled workflows
Transforming IBM’s Sales force and Partner Ecosystem
Reducing IBM spans and layers
Divestiture of Kyndryl
Leading transformation, value realization, master data management, eProcurement and strategic sourcing for dozens of SAP implementations
Ensuring governance and senior stakeholder adoption of Salesforce.com
Active Conference Board Executive Council Member for M&A
Partnering with Bain, BCG and McKinsey on several strategic programs
Transformation of dozens of Fortune 500 organizations and the Danish Ministry of Science Technology and Innovation
Establishing and scaling the green field retail division LEGO Global Brand Retail
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Head Programme Instructor and Tutor for more than 10,000 leaders through 30 cohorts of the Oxford Executive Leadership Programme at Saïd Business School, University of Oxford, strengthening global executive cohorts in systems thinking and strategic execution
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Decades of experience of living and working in Europe and East Asia. MBA, Saïd Business School, University of Oxford. Graduate studies in EU Competition Law, MA in International Affairs, Bachelors in Philosophy, ICF Coaching Certification, Hogan Leadership Assessment Certification, and studies at the C.G. Jung Institute Zürich. Fluency in Danish.
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Fluency in several established strategy, operating model and transformation frameworks including Kotter's 8-Step Change Model, Lewin's Change Management Model, McKinsey 7-S Framework and Three Horizons, Gailbraith’s Star Model, Prosci and the ADKAR Model integrating them with value and human-centered disciplines such as Benefits Realization and Enterprise Design Thinking.
Diagnostic frameworks provide a structured, scored assessment of readiness and value realization potential.
Diagnostics
AI Transformation Readiness Index (ATRI™) - Seven-dimension diagnostic measuring leadership alignment, use case discipline, change readiness, data foundation, operating model, governance, and value measurement. Produces a composite readiness score.
Acquisition Integration Readiness - Assess post-merger integration readiness across leadership alignment, cultural compatibility, synergy capture planning, change management, and value realization disciplines.
Enterprise Software Value Realization - Evaluates organizational readiness for a major platform implementation — stakeholder alignment, change capacity, adoption infrastructure, data readiness, and measurement architecture.
Leadership Capability Assessment - A structured assessment of leadership effectiveness in transformation contexts — drawing on experience and Oxford executive leadership frameworks.
ATRI™ Quick Scan — Complimentary - Not sure where to start? Request the shorter, 14-question self-assessment, for a composite readiness score. You'll receive it by email within 24 hours and can complete it in under five minutes. Your results will include your readiness and a high-level dimension profile with strongest and weakest areas.
The conversation starts with understanding your situation.
Whether you need a diagnostic baseline, ongoing advisory counsel, or a speaker for your next leadership event — let’s connect.